We see trends as observations that gain adopters and followers. The evolution of trends relies on your ability to spot them. Only once you've spotted them, do they become real and known. That is why we strongly believe that TrendoScope is important. We all give the trend a chance to evolve by voting on its potential. Whether it will be the next thing or not, is totally up to all of us.
Trends wisdom:We believe that the people should power a trend's success. As brands and products have gained more leverage and power during the past few decades, trends were usually "forced" upon us by companies and interested parties. We, the crowd, have accepted this game and participated as passive target audiences.
Today, things have changed.
We have the opportunity to influence brands and products, and we have the power to directly present our needs and preferences. As stated by James Surowiecki, author of the "The Wisdom of Crowds": 'The Many Are Smarter Than The Few'..Perhaps even smarter than those with expertise and knowledge.
TrendoScope attempts to contribute to this growing power by giving each and every one the opportunity to decide what the next thing will be. We have the chance to prove that the "crowd" does know better. When it comes to trends, we do know best and we are the ones to decide.
With this in mind, remember that successful trends originate from small vibes. They begin on a small scale and are not yet "popular". Take for example, the opposite: celebrities. If you follow trends through celebrities that's cool, but bear in mind that what you're spotting is already yesterday's trend. We would like to encourage you to trace unique ideas that you think will catch on. Seek them directly on the streets, in fresh designer's websites or innovator hubs. Follow them through trends oriented blogs, TrendoScope's Fresh Trends and through your own world of interests, where you know best.